Mar 2, 2012
Google Data Integration: Could It Drive PIDM Adoption?
This week, Google announced that, effective March 1st, it would be creating a single view of users across the majority of its products and services, and creating a single, simplified, global privacy policy to cover the new approach.
Now, as a customer intelligence analyst, I preach a “consolidated view of the customer” to clients nearly every day. I advise retailers, CPGs, and others that creating an optimal experience for customers is nearly impossible without having a clear understanding of their needs and preferences, across all channels and lines of business. But what Google’s doing extends well past traditional “single view” and into “personal data locker” territory.